ann17055 — Announcement
ESO Supernova has a new partner: Softmachine Immersive Productions GmbH comes into play
Technology partnership signed with award-winning local studio
31 August 2017
The European Southern Observatory (ESO) has signed a three-year partnership agreement with Softmachine Immersive Productions GmbH as a Technology Partner of the ESO Supernova Planetarium & Visitor Centre. Softmachine is an award-winning and innovative animation studio producing 360° fulldome content, with over 10 years of expertise and experience in immersive storytelling. Softmachine, the biggest fulldome producer and distributer based in Munich, produces 2D and 3D immersive content for digital theatres, planetariums, science centres, entertainment parks and VR experiences. The ESO Supernova Planetarium & Visitor Centre is a cooperation between ESO and the Heidelberg Institute for Theoretical Studies (HITS). The building is a donation from the German foundation Klaus Tschira Stiftung (KTS) and the facility is managed by ESO.
Under the terms of this partnership with ESO, Softmachine will provide a licence to show the highly-rated movie The Secrets of Gravity, lasting for 3 years from the opening of the ESO Supernova. Softmachine will also help ESO attract local celebrities to the opening and provide ESO with educational and promotional materials in support of the show. Additionally, ESO will be provided with the award-winning Kaluoka’hina: The Enchanted Reef, the first family entertainment 3D-animation feature film originally produced for the 360° Dome Projection Format, for one year.
The ESO Supernova is due to open on the ESO Headquarters site just outside Garching, Munich, in April 2018. The partnership between ESO and Softmachine is already ongoing and will expire three years after the official opening of the ESO Supernova.
Companies and institutes who wish to support the ESO Supernova and give back to the local community by supporting educational programmes aimed at encouraging young people towards STEM careers, may do so via several types of partnership. The partnerships bring corresponding levels of benefits with them, ranging from name and logo exposure in our centre, on print products, during planetarium shows and more to private use of parts of the building. In-kind contributions and individual donations are also possible. Both partners’ and donors’ contributions help us to ensure that the ESO Supernova can remain a free resource.
The ESO Supernova Planetarium & Visitor Centre
The ESO Supernova Planetarium & Visitor Centre is a cooperation between the European Southern Observatory (ESO) and the Heidelberg Institute for Theoretical Studies (HITS). The building is a donation from the Klaus Tschira Stiftung (KTS), a German foundation, and ESO runs the facility.
ESO Supernova Coordinator
Garching bei München, Germany
Tel: +49 89 320 061 30
Cell: +49 170 867 5293
Community Coordinator & Communication Strategy Officer
Tel: +49 89 320 069 65
About the Announcement